U.S. Results Launch  ·  November 5, 2026  ·  Washington, DC

Closing the AI Maturity Gap

The 2026 Global AI in Marketing Benchmark - First U.S. Results

When

Thursday, November 5, 2026
5:00 to 7:30 PM ET

Where

Georgetown University Capitol Campus
111 Massachusetts Avenue NW, 7th floor (Room#7412)
Washington, DC 20001

Hosts

Global Centre for AI in Marketing (GCAM)  |  The CMO Syndicate

Hosted at Georgetown University Capitol Campus

Reserve your seat

From the 2026 Australian benchmark

83%

of Australian marketing organizations sit in the early stages of AI maturity, and none has yet reached the advanced levels. Where will the U.S. land?

Source: ACAM, Closing the AI Maturity Gap, the 2026 Australian AI in Marketing Benchmark Report (126 CMOs and senior marketers).

Where does U.S. marketing stand on AI?

The Australian AI in Marketing Benchmark found that 83% of participating marketing organizations were still in the early stages of AI maturity.

Now we're bringing the research to the United States.

On November 5, The CMO Syndicate and the Global Centre for AI in Marketing will present the first U.S. benchmark results at Georgetown University.

We'll examine how U.S. marketing organizations compare across six levels of AI maturity and seven drivers, where progress is being made, and which capabilities need further development.

The findings will provide a valuable perspective for marketing leaders making decisions about AI investment, organizational readiness, and future priorities.

 

number 1

5:00 pm

Arrival and networking

5:30 pm

U.S. benchmark findings presented by GCAM and The CMO Syndicate

6:00 pm

Panel discussion, moderated by Wendy Zajack, PhD, Georgetown University. Senior marketing leaders discuss how they're approaching AI adoption, the challenges they're encountering, and what the benchmark findings mean for their organizations.

7:00 pm - 7:30 pm

Reception, refreshments, and networking

Meet the Experts

Presenting the U.S. Benchmark findings, analysis and panel discussions

Wendy Zajack, Georgetown University

Wendy Zajack

Faculty Director and Associate Professor of Practice, Georgetown University, School of Continuing Studies

Louise Cummins

Louise Cummins

Co-Founder, Global Centre for AI in Marketing

JJ Kaye

JJ Kaye

EVP, Chief Marketing Officer, Capital Bank, N.A.

Ani Matson Blossom Square

Ani Matson

Founder, The CMO Syndicate; Global Advisor and Founding U.S. Partner, Global Centre for AI in Marketing

Lisa Bratkovich Teal Square

Lisa Bratkovich

Founder, The CMO Syndicate; Global Advisor and Founding U.S. Partner, Global Centre for AI in Marketing

Jennifer Layne Welch

Jennifer Welch

Founder, The CMO Syndicate; Global Advisor and Founding U.S. Partner, Global Centre for AI in Marketing

Reserve your seat

This is an invitation-only evening and seating is limited. Let us know you plan to attend, and we'll follow up with arrival and check-in details before the event.

Getting to the Capitol Campus

The venue

Georgetown University Capitol Campus, 111 Massachusetts Avenue NW, 7th floor, Washington, DC 20001. A short walk from Union Station and blocks from the U.S. Capitol.

Getting there

Metro is easiest: Union Station (Red Line) is the closest stop. Parking and transportation options are on the Georgetown SCS parking page.

Check-in

Please bring a photo ID for building entry. Check-in opens at 5:00 PM, and registered guests will receive final arrival details the week of the event.

Questions

We're happy to help with anything from directions to dietary needs. Email hello@cmosyndicate.com.

Reserve your seat