--- title: Insights | Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate (2) description: Article posts, Case Studies, and Announcements from the CMO Syndicate interim CMO partners and associates. (2) image: https://www.cmosyndicate.com/hubfs/CMO%20Syndicate%20Symbol-1.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) # Insights. #### Keep yourself updated with the latest news, trends, insights, and best practices to help accelerate your business. ## Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate: [![](https://www.cmosyndicate.com/hs-fs/hubfs/Blog%2017-1.png?width=365&name=Blog%2017-1.png)](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) ## [The 30% Problem: Why Smart CMOs Are Auditing Spend Before Asking for More Budget](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) In 2026, CMOs aren’t being asked to [“do more with less.”](https://www.pwc.com/us/en/executive-leadership-hub/cmo.html?utm_source=chatgpt.com) [Read More](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Feb.%2011_Blog%20Graphic.png?width=365&name=Feb.%2011_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) ## [Consumer Electronics Show Insights 2026: Marketing Trends That Matter, and What CEOs Need to Know](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) We just hosted a round table discussion amongst all of our CMOs, where our own [Jean Foster](https://www.linkedin.com/in/jeanfoster/) shared... [Read More](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Feb.%203_Blog%20Graphic.png?width=365&name=Feb.%203_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) ## [Enterprise Advisory Is Not Strategy Decks. It’s Decision Pressure.](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) *By: Lisa Bratkovich, Ani Matson, & Jennifer Welch, The CMO Syndicate* [Read More](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%2020_Blog%20Graphic.png?width=365&name=Jan.%2020_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) ## [For CEOs: Reputation and Experience Are No Longer Marketing Outcomes. They Are Business Foundations.](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) *By: Lisa Bratkovich, Ani Matson, & Jennifer Welch* [Read More](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%2013_Blog%20Graphic-1.png?width=365&name=Jan.%2013_Blog%20Graphic-1.png)](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) ## [Bridging Strategy and Operations](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) **Why growth depends on execution, not marketing relevance.** [Read More](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%206_Blog%20Graphic.png?width=365&name=Jan.%206_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) ## [If Your CMO Can’t Prove ROI, You Have A Problem](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) Economic pressure has a way of clarifying priorities. [Read More](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) [First](https://www.cmosyndicate.com/insights) [Prev](https://www.cmosyndicate.com/insights) [1](https://www.cmosyndicate.com/insights) [2](https://www.cmosyndicate.com/insights/author/lisa-bratkovich-ani-matson-jennifer-welch-the-cmo-syndicate/page/2) Next Last ## Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate: [![](https://www.cmosyndicate.com/hs-fs/hubfs/Blog%2017-1.png?width=365&name=Blog%2017-1.png)](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) ## [The 30% Problem: Why Smart CMOs Are Auditing Spend Before Asking for More Budget](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) In 2026, CMOs aren’t being asked to [“do more with less.”](https://www.pwc.com/us/en/executive-leadership-hub/cmo.html?utm_source=chatgpt.com) [Read More](https://www.cmosyndicate.com/insights/the-30-percent-problem-marketing-spend-audit) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Feb.%2011_Blog%20Graphic.png?width=365&name=Feb.%2011_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) ## [Consumer Electronics Show Insights 2026: Marketing Trends That Matter, and What CEOs Need to Know](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) We just hosted a round table discussion amongst all of our CMOs, where our own [Jean Foster](https://www.linkedin.com/in/jeanfoster/) shared... [Read More](https://www.cmosyndicate.com/insights/consumer-electronics-show-insights-2026-marketing-trends-that-matter-and-what-ceos-need-to-know) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Feb.%203_Blog%20Graphic.png?width=365&name=Feb.%203_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) ## [Enterprise Advisory Is Not Strategy Decks. It’s Decision Pressure.](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) *By: Lisa Bratkovich, Ani Matson, & Jennifer Welch, The CMO Syndicate* [Read More](https://www.cmosyndicate.com/insights/enterprise-advisory-is-not-strategy-decks.-its-decision-pressure) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%2020_Blog%20Graphic.png?width=365&name=Jan.%2020_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) ## [For CEOs: Reputation and Experience Are No Longer Marketing Outcomes. They Are Business Foundations.](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) *By: Lisa Bratkovich, Ani Matson, & Jennifer Welch* [Read More](https://www.cmosyndicate.com/insights/for-ceos-reputation-and-experience-are-no-longer-marketing-outcomes.-they-are-business-foundations) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%2013_Blog%20Graphic-1.png?width=365&name=Jan.%2013_Blog%20Graphic-1.png)](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) ## [Bridging Strategy and Operations](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) **Why growth depends on execution, not marketing relevance.** [Read More](https://www.cmosyndicate.com/insights/bridging-strategy-and-operations) [![](https://www.cmosyndicate.com/hs-fs/hubfs/Jan.%206_Blog%20Graphic.png?width=365&name=Jan.%206_Blog%20Graphic.png)](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) ## [If Your CMO Can’t Prove ROI, You Have A Problem](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) Economic pressure has a way of clarifying priorities. [Read More](https://www.cmosyndicate.com/insights/if-your-cmo-cant-prove-roi-you-have-a-problem) ## Want to Accelerate Your Growth Plan? ### Contact Us. - [hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) - [Tel: +1 (202) 998-1744](Tel:%20+1%20(202)%20998-1744) Join the conversation on social media. - - - - # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. ](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/White/CMO%20Syndicate_Primary%20Logo_White_RGB.png?width=300&height=73&name=CMO%20Syndicate_Primary%20Logo_White_RGB.png "CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. 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