--- title: Insights | Muriel Lotto description: Article posts, Case Studies, and Announcements from the CMO Syndicate interim CMO partners and associates. image: https://www.cmosyndicate.com/hubfs/CMO%20Syndicate%20Symbol-1.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) # Insights. #### Keep yourself updated with the latest news, trends, insights, and best practices to help accelerate your business. ## Posts by Muriel Lotto: [![The 4Ps are dead, bring on the 4Es!](https://www.cmosyndicate.com/hs-fs/hubfs/The%204Ps%20are%20dead%2c%20bring%20on%20the%204Es!.png?width=365&name=The%204Ps%20are%20dead%2c%20bring%20on%20the%204Es!.png)](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) ## [The 4Ps are dead, bring on the 4Es!](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) The 4Ps are dead, bring on the 4Es!The 4 Ps of marketing—product, price, place and promotion—have... [Read More](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) [![Muriel Lotto on the Destination CMO Podcast](https://www.cmosyndicate.com/hs-fs/hubfs/58.png?width=365&name=58.png)](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) ## [Muriel Lotto on the Destination CMO Podcast](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) As a fractional CMO with over three decades of proven results, CMO Syndicate Associate Muriel Lotto... [Read More](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) [![Should You Choose Between Purpose & Profit?](https://www.cmosyndicate.com/hs-fs/hubfs/72.png?width=365&name=72.png)](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) ## [Should You Choose Between Purpose & Profit?](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) There seems to be a view that in order to be true to a strong purpose, you need to sacrifice... [Read More](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) [![Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/hs-fs/hubfs/77.png?width=365&name=77.png)](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) ## [Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) Don’t start with a pretty picture! For years, the marketing and the leadership teams have been... [Read More](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) [![We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/hs-fs/hubfs/82.png?width=365&name=82.png)](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## [We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) We cannot underestimate the critical relationship between brand promise (marketing) and brand... [Read More](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## Posts by Muriel Lotto: [![The 4Ps are dead, bring on the 4Es!](https://www.cmosyndicate.com/hs-fs/hubfs/The%204Ps%20are%20dead%2c%20bring%20on%20the%204Es!.png?width=365&name=The%204Ps%20are%20dead%2c%20bring%20on%20the%204Es!.png)](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) ## [The 4Ps are dead, bring on the 4Es!](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) The 4Ps are dead, bring on the 4Es!The 4 Ps of marketing—product, price, place and promotion—have... [Read More](https://www.cmosyndicate.com/insights/the-4ps-are-dead-bring-on-the-4es) [![Muriel Lotto on the Destination CMO Podcast](https://www.cmosyndicate.com/hs-fs/hubfs/58.png?width=365&name=58.png)](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) ## [Muriel Lotto on the Destination CMO Podcast](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) As a fractional CMO with over three decades of proven results, CMO Syndicate Associate Muriel Lotto... [Read More](https://www.cmosyndicate.com/insights/muriel-lotto-on-the-destination-cmo-podcast) [![Should You Choose Between Purpose & Profit?](https://www.cmosyndicate.com/hs-fs/hubfs/72.png?width=365&name=72.png)](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) ## [Should You Choose Between Purpose & Profit?](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) There seems to be a view that in order to be true to a strong purpose, you need to sacrifice... [Read More](https://www.cmosyndicate.com/insights/should-you-choose-between-purpose-profit) [![Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/hs-fs/hubfs/77.png?width=365&name=77.png)](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) ## [Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) Don’t start with a pretty picture! For years, the marketing and the leadership teams have been... [Read More](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) [![We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/hs-fs/hubfs/82.png?width=365&name=82.png)](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## [We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) We cannot underestimate the critical relationship between brand promise (marketing) and brand... [Read More](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## Want to Accelerate Your Growth Plan? ### Contact Us. - [hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) - [Tel: +1 (202) 998-1744](Tel:%20+1%20(202)%20998-1744) Join the conversation on social media. - - - - # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. 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