Financial Technology and CPG Leader, Muriel Lotto, to Drive Revenue Growth for the CMO Syndicate
Experienced executive to help CEOs at fintech and CPG companies grow revenues and markets, reduce churn, and build profitable long-term customer relationships.
Washington DC, USA (February 2, 2023) - The CMO Syndicate is pleased to announce the addition of Muriel Lotto to our team of fractional Chief Marketing Officers (CMO) accelerating business growth of our clients globally. Muriel recently served as the Chief Marketing Officer for Sightline Payments, the top US payments provider to the rapidly expanding online gaming, sports betting and casino marketplace, recently valued over $1 billion. She is credited with building their entire marketing function from scratch, across acquisition, retention, brand, marketing operations and market research and analytics.
Muriel’s areas of focus as a CMO associate of the CMO Syndicate are fintech and CPG clients who have challenges in both acquisition and retention. Companies like Western Union, BUPA, Royal, Sun Alliance, Unilever and Nestle have benefited from Muriel’s experience and leadership.
Welcoming Muriel to the team, Lisa Bratkovich, a CMO Syndicate Founding Partner, expressed: “We are extremely pleased to welcome Muriel to the CMO Syndicate. Her focus on growth, and extensive experience transforming fintech and CPG brands around the world will be a major benefit to our clients. In addition, Muriel’s energy, intelligence, passion and international experience make her an incredible addition to the CMO Syndicate team”.
She brings deep analytical skills, keen understanding and interpreting of data, and the ability to turn insights into actions that drive profitable and efficient growth for her clients.
As the Global Head of Brand and Marketing of Western Union, she transformed the impact of marketing across $200 million of investment. She led the design and implementation of innovative strategies for branding, segmenting, targeting, creative assets, messaging and media to drive both brand re-appraisal and increase commercial results from marketing, underpinned by solid measurement and analytics.
A triple citizenship individual (France / Italy / UK), Muriel will grow The CMO Syndicate’s diverse perspectives and global presence. Like other members of The CMO Syndicate, she has both worked and lived abroad including roles in France, Switzerland, the UK and now the USA.
Elaborating on her appointment, Muriel adds: “I’ve always believed in the power of marketing to deliver sustainable growth for DTC & B2B companies. Nothing gives me greater satisfaction than bringing fresh ideas to brands and teams to deliver results!”
In 2019, she was named one of the world's boldest CMOs by Bold Business. She is a member of The CMO Club and the Worldwide Women’s Association and a non-exec board member of the Arapahoe Philharmonic Orchestra. We couldn’t be more excited to have her on our team of world recognized CMOs.
About the CMO Syndicate
The CMO Syndicate is a leading global company of world-class Chief Marketing Officers (CMOs) who help PE, VCs, CEOs and other CMOs accelerate business growth. Founded by a group of experienced, successful CMOs and heads of Marketing from some of the world’s top brands, the CMO Syndicate works with business leaders to accelerate important growth projects, serve as a fractional/interim CMO, and provide growth advisory/ coaching services. Unlike traditional marketing agencies and management consulting firms, every member of the CMO Syndicate is an executive-level practitioner who has excelled in their careers by not only developing, but also implementing marketing and commercial strategies for accelerated growth. When clients work with the CMO Syndicate, they benefit from access to an extraordinary brain trust of CMOs collaborating to solve the client’s most critical growth problems.
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.