Healthcare and CPG Leader, C. David Minifie, to Drive Revenue Growth for CMO Syndicate Clients
Experienced executive to help CEOs at Healthcare and CPG companies deliver results that matter, with purpose-based leadership and strategy driven marketing.
Washington DC, USA (February 22, 2023) - The CMO Syndicate is pleased to announce the addition of C. David Minifie to our team of fractional CMOs driving growth and catalyzing change. Dave served as the first Chief Marketing Officer and then the Chief Experience Officer and EVP, Corporate Strategy for Centene Corporation, a global health enterprise focused on administering health plans in the Medicaid, Medicare, and Health Insurance Marketplace in the United States. During his nine years there, the company experienced +30% CAGR, growing from $5B to over $110B in revenue. He currently serves on the advisory boards for the Institute for Sustainable Development, a non-profit focused on small business and community resilience, and the Saint Louis University School of Medicine.
Prior to Centene, Dave spent twelve years at the Procter & Gamble company learning the discipline of branding-building from the company that invented the craft, with a variety of traditional and non-traditional roles of increasing responsibility. He helped drive growth on billion-dollar brands like Charmin, Bounty, and Duracell, and also led the turn-around of challenger brands like Puffs facial tissue and Eukanuba pet food.
Founding CMO Syndicate Partner, Jennifer Welch expressed: “We couldn’t be happier to have David join our team. His background with both the Marine Corps and the Naval Academy brings yet another dimension to the diversity of The CMO Syndicate. Great CMOs can lead organizations through the hard times and into prosperity. David’s leadership skills will accelerate the growth of our clients in ways they never thought possible.”
Before joining corporate America, Dave served in the nation’s naval service, graduating from the United States Naval Academy and leading United States Marines as an artillery officer for over six years.
Dave serves as an independent advisor to CEOs, their leadership teams, and marketing departments who want to develop high performing teams to achieve sustainable growth targets. In addition to consumer-packaged goods and healthcare, Dave has helped clients in financial services, fast casual dining, sports entertainment, and the marketing technology industries.
As a CMO associate of the CMO Syndicate, Dave focuses on business and brand strategy, purpose articulation and activation, consumer experience, and leadership development.
About the CMO Syndicate
The CMO Syndicate is a leading global company of world-class Chief Marketing Officers (CMOs) who help CEOs and other CMOs accelerate business growth. Founded by a group of experienced, successful CMOs and heads of Marketing from some of the world’s top brands, the CMO Syndicate works with CEOs and their business leaders to accelerate important growth projects, serve as fractional/interim CMO, and provide growth advisory/ coaching services. Unlike traditional marketing agencies and management consulting firms, every member of the CMO Syndicate is an executive-level practitioner who has excelled in their careers by not only developing but also implementing marketing and commercial strategies for accelerated growth. When clients work with the CMO Syndicate, they benefit from access to an extraordinary brain trust of CMOs collaborating together to solve the client’s most critical growth problems.
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.