--- title: Lisa Gunther, Innovative Biz. Leader & Mktr Joins The CMO Syndicate! description: Help CEOs at travel & hospitality, CPG & durables companies accelerate sustainable, profitable growth through differentiated business & brand strategies. image: https://www.cmosyndicate.com/hubfs/27-2.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) ![featured_image](https://www.cmosyndicate.com/hubfs/27-2.png) [The CMO Syndicate](https://www.cmosyndicate.com/insights/author/the-cmo-syndicate) | | **0 Comments** # Lisa Gunther, Innovative Biz. Leader & Mktr Joins The CMO Syndicate! *Experienced executive helping CEOs at travel & hospitality, CPG, and durables companies accelerate sustainable, profitable growth through differentiated business and brand strategies.* Atlanta, GA, USA (May 17, 2023) - The CMO Syndicate is pleased to announce the addition of Lisa Gunther to our team of fractional CMOs. Lisa is a former global marketing executive with [IHG Hotels & Resorts](https://www.linkedin.com/company/ihghotels%26resorts/) [Newell Brands](https://www.linkedin.com/company/newellbrands/) and [Papa Johns](https://www.linkedin.com/company/papajohns/) who has led most disciplines of marketing. At each of these companies, Lisa led international teams to drive profitable revenue growth and embed best-in-class change initiatives. Lisa excels at identifying unique insights and growth opportunities for travel & hospitality, CPG and durables companies. Lisa additionally spent six years at [McKinsey & Company](https://www.linkedin.com/company/mckinsey/)  as a strategy consultant for Fortune 500 companies CPG and retail, partnering with senior executives identifying business and marketing growth strategies. She started her career in brand management at [Procter & Gamble](https://www.linkedin.com/company/procter-and-gamble/)[Gillette](https://www.linkedin.com/company/gillette/) where she helped open the Eastern European market and had assignments in Cincinnati and Boston. Lisa partners with clients who desire a general management marketing partner and the relentless pursuit of strategic differentiation and growth. She combines insights and analytics, business and finance savvy, and change management acumen to drive successful outcomes. · Grew a large, international portfolio of brands, forging brand differentiation and unlocking growth opportunities, including M&A activity. · Centralized global marketing spend and implemented a system to track and evaluate the marketing spend efficiency and effectiveness, enabling real-time spend realignment. · Reimagined the global agency model, identifying best-in-class AOR and local partners, improving agency management practices, and right sizing working / nonworking spend. CMO Syndicate Co-founder, [Nozi Hamidi](https://www.linkedin.com/in/ACoAAAAg7mQBKoLEmO4YQ-5Tu8IXiKPBzQxSTVM) expressed: “We are thrilled to have Lisa join our team. Her background as a general management marketing executive combined with experience as a strategy consultant, brings a unique approach to marketing and adds to the depth of experience of The CMO Syndicate.” For more information on how leading brands around the world partner with the CMO Syndicate to accelerate growth, visit [www.CMOSyndicate.com](http://www.CMOSyndicate.com) or email [hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com).   **About The CMO Syndicate** The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs. ## Leave A Reply ## Read On #### [Tamara Bohlig Joins CMO Syndicate to Drive Strategic Growth for Fintechs and Financial Services Companies *Experienced executive and strategic thought...*](https://www.cmosyndicate.com/insights/tamara-bohlig-joins-cmo-syndicate-to-drive-strategic-growth-for-fintechs-and-financial-services-companies) #### [Services Industry Marketing and Customer Experience Leader, Nick Papachristou, Joins The CMO Syndicate to Drive Revenue Growth Experienced executive to help Banking, Wealth...](https://www.cmosyndicate.com/insights/services-industry-marketing-and-customer-experience-leader-nick-papachristou-joins-the-cmo-syndicate-to-drive-revenue-growth) #### [Financial Technology and CPG Leader, Muriel Lotto, to Drive Revenue Growth for the CMO Syndicate *Experienced executive to help CEOs at fintech and...*](https://www.cmosyndicate.com/insights/financial-technology-and-cpg-leader-muriel-lotto-to-drive-revenue-growth-for-the-cmo-syndicate) # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. 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