--- title: Insights (15) description: Article posts, Case Studies, and Announcements from the CMO Syndicate interim CMO partners and associates. (15) image: https://www.cmosyndicate.com/hubfs/CMO%20Syndicate%20Symbol-1.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) # Insights. #### Keep yourself updated with the latest news, trends, insights, and best practices to help accelerate your business. [![Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/hs-fs/hubfs/77.png?width=365&name=77.png)](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) ## [Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) Don’t start with a pretty picture! For years, the marketing and the leadership teams have been... [Read More](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) [![Optimal Growth Conditions: Taking Stock of Your Garden](https://www.cmosyndicate.com/hs-fs/hubfs/78.png?width=365&name=78.png)](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) ## [Optimal Growth Conditions: Taking Stock of Your Garden](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) In the Atlanta area where several of the CMO Syndicate leaders are located, there is a lot of rain... [Read More](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) [![Growth is an Output: What Summer Gardens Teach Us About Business Transformation](https://www.cmosyndicate.com/hs-fs/hubfs/79.png?width=365&name=79.png)](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) ## [Growth is an Output: What Summer Gardens Teach Us About Business Transformation](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) Summer is a glorious season. It is the time when we can see and start to enjoy the fruits of our... [Read More](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) [![Ripe for the Picking: Value Propositions Are Key to Marketing Effectiveness](https://www.cmosyndicate.com/hs-fs/hubfs/80.png?width=365&name=80.png)](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) ## [Ripe for the Picking: Value Propositions Are Key to Marketing Effectiveness](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) You cannot harvest fruit from a vine that isn’t producing. This seems so obvious, but it is a fact... [Read More](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) [![Can you promote something you dislike?](https://www.cmosyndicate.com/hs-fs/hubfs/81.png?width=365&name=81.png)](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) ## [Can you promote something you dislike?](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) Do you think it is possible to market a product or service that you don't use or don't like? What... [Read More](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) [![We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/hs-fs/hubfs/82.png?width=365&name=82.png)](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## [We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) We cannot underestimate the critical relationship between brand promise (marketing) and brand... [Read More](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) [![](https://www.cmosyndicate.com/hs-fs/hubfs/83.png?width=365&name=83.png)](https://www.cmosyndicate.com/insights/whats-in-it-for-me) ## [“What’s in it for me?”](https://www.cmosyndicate.com/insights/whats-in-it-for-me) It’s the critical age-old question many brands forget to focus on.Per a recent Gartner study, a... [Read More](https://www.cmosyndicate.com/insights/whats-in-it-for-me) [![3 Key Themes Driving CMO Strategies in 2023](https://www.cmosyndicate.com/hs-fs/hubfs/84.png?width=365&name=84.png)](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) ## [3 Key Themes Driving CMO Strategies in 2023](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) CMOs play a vital role in achieving efficient growth in today's volatile business landscape. To... [Read More](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) [![The Power of Experiential Marketing: Strategies for Business Growth](https://www.cmosyndicate.com/hs-fs/hubfs/85.png?width=365&name=85.png)](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) [News](https://www.cmosyndicate.com/insights/tag/news) ## [The Power of Experiential Marketing: Strategies for Business Growth](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) In today's fast-paced and competitive business landscape, capturing the attention of consumers has... [Read More](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) [First](https://www.cmosyndicate.com/insights/page/1) [Prev](https://www.cmosyndicate.com/insights/page/14) [13](https://www.cmosyndicate.com/insights/page/13) [14](https://www.cmosyndicate.com/insights/page/14) [15](https://www.cmosyndicate.com/insights/page/15) [16](https://www.cmosyndicate.com/insights/page/16) [17](https://www.cmosyndicate.com/insights/page/17) [Next](https://www.cmosyndicate.com/insights/page/16) [Last](https://www.cmosyndicate.com/insights/page/17) [![Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/hs-fs/hubfs/77.png?width=365&name=77.png)](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) ## [Don't start with a pretty picture; start with channels and touchpoints.](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) Don’t start with a pretty picture! For years, the marketing and the leadership teams have been... [Read More](https://www.cmosyndicate.com/insights/dont-start-with-a-pretty-picture-start-with-channels-and-touchpoints) [![Optimal Growth Conditions: Taking Stock of Your Garden](https://www.cmosyndicate.com/hs-fs/hubfs/78.png?width=365&name=78.png)](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) ## [Optimal Growth Conditions: Taking Stock of Your Garden](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) In the Atlanta area where several of the CMO Syndicate leaders are located, there is a lot of rain... [Read More](https://www.cmosyndicate.com/insights/optimal-growth-conditions-taking-stock-of-your-garden) [![Growth is an Output: What Summer Gardens Teach Us About Business Transformation](https://www.cmosyndicate.com/hs-fs/hubfs/79.png?width=365&name=79.png)](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) ## [Growth is an Output: What Summer Gardens Teach Us About Business Transformation](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) Summer is a glorious season. It is the time when we can see and start to enjoy the fruits of our... [Read More](https://www.cmosyndicate.com/insights/growth-is-an-output-what-summer-gardens-teach-us-about-business-transformation) [![Ripe for the Picking: Value Propositions Are Key to Marketing Effectiveness](https://www.cmosyndicate.com/hs-fs/hubfs/80.png?width=365&name=80.png)](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) ## [Ripe for the Picking: Value Propositions Are Key to Marketing Effectiveness](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) You cannot harvest fruit from a vine that isn’t producing. This seems so obvious, but it is a fact... [Read More](https://www.cmosyndicate.com/insights/ripe-for-the-picking-value-propositions-are-key-to-marketing-effectiveness) [![Can you promote something you dislike?](https://www.cmosyndicate.com/hs-fs/hubfs/81.png?width=365&name=81.png)](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) ## [Can you promote something you dislike?](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) Do you think it is possible to market a product or service that you don't use or don't like? What... [Read More](https://www.cmosyndicate.com/insights/do-you-think-it-is-possible-to-market-a-product-or-service-that-you-dont-use-or-dont-like) [![We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/hs-fs/hubfs/82.png?width=365&name=82.png)](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) ## [We're Doing CX Wrong...And How To Get It Right](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) We cannot underestimate the critical relationship between brand promise (marketing) and brand... [Read More](https://www.cmosyndicate.com/insights/were-doing-cx-wrong...and-how-to-get-it-right) [![](https://www.cmosyndicate.com/hs-fs/hubfs/83.png?width=365&name=83.png)](https://www.cmosyndicate.com/insights/whats-in-it-for-me) ## [“What’s in it for me?”](https://www.cmosyndicate.com/insights/whats-in-it-for-me) It’s the critical age-old question many brands forget to focus on.Per a recent Gartner study, a... [Read More](https://www.cmosyndicate.com/insights/whats-in-it-for-me) [![3 Key Themes Driving CMO Strategies in 2023](https://www.cmosyndicate.com/hs-fs/hubfs/84.png?width=365&name=84.png)](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) ## [3 Key Themes Driving CMO Strategies in 2023](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) CMOs play a vital role in achieving efficient growth in today's volatile business landscape. To... [Read More](https://www.cmosyndicate.com/insights/3-key-themes-driving-cmo-strategies-in-2023) [![The Power of Experiential Marketing: Strategies for Business Growth](https://www.cmosyndicate.com/hs-fs/hubfs/85.png?width=365&name=85.png)](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) [News](https://www.cmosyndicate.com/insights/tag/news) ## [The Power of Experiential Marketing: Strategies for Business Growth](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) In today's fast-paced and competitive business landscape, capturing the attention of consumers has... [Read More](https://www.cmosyndicate.com/insights/growth-strategies-with-experiential-marketing) ## Want to Accelerate Your Growth Plan? ### Contact Us. - [hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) - [Tel: +1 (202) 998-1744](Tel:%20+1%20(202)%20998-1744) Join the conversation on social media. - - - - # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. ](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/White/CMO%20Syndicate_Primary%20Logo_White_RGB.png?width=300&height=73&name=CMO%20Syndicate_Primary%20Logo_White_RGB.png "CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. 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