Tamara Bohlig Joins CMO Syndicate to Drive Strategic Growth for Fintechs and Financial Services Companies
Experienced executive and strategic thought partner helping private and public companies position themselves for domestic and international growth.
San Francisco, USA (February 9, 2023) - The CMO Syndicate is pleased to announce the addition of Tamara Bohlig to our team of fractional Chief Marketing Officers (CMO) accelerating business growth of our clients globally. Tamara previously served as the Chief Marketing Officer for AssetMark, Inc. and SmartBiz Loans, helping the former take its asset management platform public on the New York Stock Exchange. She also served as a senior executive across business development, client experience and marketing for Charles Schwab & Co, Inc’s investor retail and investment management divisions.
Tamara’s areas of focus as a CMO associate of the CMO Syndicate are financial services and fintech clients of all sizes and stages of development who are looking for a strategic thought partner focused on aligning marketing’s priorities with overall business growth. Companies like AssetMark, Charles Schwab, JPMorgan Chase, Hewlett-Packard, General Mills, and Procter & Gamble have benefitted from her experience and leadership.
Lina Calia, a CMO Syndicate Founding Partner, expressed: “Tamara blends marketing strategy, data insights, and customer centricity her solutions and really bolsters our financial services expertise. In addition, Tamara’s optimism and shared commitment to practiced excellence make her addition to the CMO Syndicate exciting and esteemed”.
Tamara draws on her mid-market to Fortune 50 leadership to help VC- and PE-backed companies in growth mode and transition including start-up, turnaround, acquisition, pre- and post-IPO. Tamara’s B2B, B2C, and B2B2C marketing and product experience has helped drive billions in aggregate revenue and accumulated assets under management for companies at the intersection of technology, financial services, and consumer products. Her unique approach integrates instinct and experience with data-enabled decision making to drive positive results.
Tamara holds two degrees from Northwestern University, including an MBA from The Kellogg School of Management and a bachelor of arts in sociology. She attributes her career-long team leadership approach to her time as a dual-sport athlete at Northwestern, where she played lacrosse and earned All-American honors in field hockey.
Elaborating on her appointment, Tamara adds: “I have always believed in the power of teams which is why I am so excited to join the impressive team of accomplished CMOs and great people at the CMO Syndicate to drive positive and strategic growth.”
Today, Tamara serves as an Independent Board Director for Axos Financial, a publicly-traded fintech company. In addition, she holds non-executive board positions with Lamorinda Lacrosse Club and the Tenacity Project. She is also owner operator of IMAGE Studios, a salon suite franchise, in San Ramon, California.
About the CMO Syndicate
The CMO Syndicate is a leading global company of world-class Chief Marketing Officers (CMOs) who help PE, VCs, CEOs and other CMOs accelerate business growth. Founded by a group of experienced, successful CMOs and heads of Marketing from some of the world’s top brands, the CMO Syndicate works with business leaders to accelerate important growth projects, serve as a fractional/interim CMO, and provide growth advisory/ coaching services. Unlike traditional marketing agencies and management consulting firms, every member of the CMO Syndicate is an executive-level practitioner who has excelled in their careers by not only developing, but also implementing marketing and commercial strategies for accelerated growth. When clients work with the CMO Syndicate, they benefit from access to an extraordinary brain trust of CMOs collaborating to solve the client’s most critical growth problems.