Jennifer Davis
Associate, Chief Marketing Officer
Phone: +1 (202) 998-1744
Email: Jennifer.Davis@CMOSyndicate.com
About Jennifer
Mid-cap and enterprise companies trust Jennifer to create growth strategies, including organic product innovation and inorganic acquisitions or partnerships. She translates those bold ideas into actionable plans with cross-functional alignment.
Marketing both through partners and direct and with experience in multiple marketing channels, her global toolbox brings new possibilities to the table.
She is the author of Well Made Decisions (New Degree Press) and serves as an independent advisor to CEOs and their leadership teams who want business growth for the long-term and relevant urgency now.
Jennifer’s diverse industry experience challenges the norms and gets teams focused on what matters most.
Industry Experience
- Spectator Sports
- Education Technology (EdTech)
- SaaS Solutions
- Consumer and Professional-Grade Electronics and Devices
- Medical Devices and Virtual Health (HealthTech
Specialties
- Sports Marketing
- Experiential Marketing
- Mergers, Acquisitions, and Strategic Partnerships
- Brand Identity and Strategies
- Product Growth and Innovation
Business Wins
- Rebranded enterprise with data and insights driven process, developed related product branding architecture, implemented award-winning techstack, and relaunched brand campaign generating millions in new revenue.
- Grew market-leading offering from 85% in one year with winning product messaging and campaign.
- Facilitated product innovation initiative with thousands of crowdsourced ideas leading to 10 ideas approved for investment and global implementation.
- Created new global product category and onboarded new third-party specifiers and influencers to drive initial product success.
- Established new intrapreneurial startup business within established company growing from $0 to $120M in 3 years.
Executive Marketing Experience
- CMO, LEARFIELD
- Head of Product Marketing, Training and Certification, Amazon Web Services (AWS)
- CMO, Environmental and Energy Solutions, Honeywell
- CMO, VP of Marketing and Product Strategy, Leyard International
- VP of Marketing and Product Strategy, Planar Systems
- Corporate Strategy Director, Planar Systems
- Founder and CEO, Remarkable Tributes