Lisa Gunther
Associate, Chief Marketing Officer
Phone: +1 (202) 998-1744
Email: lisa.gunther@cmosyndicate.com
About Lisa
Lisa Gunther enjoys helping C-suite executives tackle complex business challenges to create differentiated strategies that accelerate sustainable business growth. She has grown complex, global multi-brand portfolios in the CPG, durables and travel & hospitality industries, combining organic growth and M&A.
Lisa leverages research, data and analytics to uncover insights that unlock growth opportunities. These insights form the basis of actionable business strategies and omni-channel marketing plans. She works with C-suite executives to engage and enable their organizations to activate these plans.
Lisa has worked for InterContinental Hotels Group (IHG), McKinsey & Company, Newell Brands, Papa Johns and Procter & Gamble. She holds an MBA from Harvard Business School and a BA from Wellesley College.
Industry Experience
- CPG
- Durables
- Travel & hospitality
- Retail
- Chemicals
- Mid-stage start-ups
- Nonprofits
Specialties
- Business and brand growth strategy
- Strategic and marketing planning
- Business and consumer insights / analytics
- P&L management
- Agency operations and performance management
Business Wins
- Increased new active subscribers by 260% and current customer retention by 15 points by uncovering extensive gaps and opportunities in customer retention/subscription model and developing strategic execution roadmap for well-established online education company.
- Increased new customer acquisition by 46%, decreased cost per customer by 16% and aligned all marketing channels resulting in most successful annual campaign for well-known weight loss company.
- Developed and led strategic enterprise-wide customer experience transformation for top direct-to-consumer skincare brand. Raised customer satisfaction by 19 points and significantly increased cancel/save revenue while saving millions of dollars in annual operational costs.
- Continually increased response up to 87% and revenue up to 171% resulting in significant profit contribution by personally developing the highest performing marketing strategies/ offers/programs for the most successful sweepstakes company in the United States.
- Boosted profit of mature direct-to-consumer jewelry and collectibles brand from a $155K loss to a $3.4M gain within 14 months through innovative marketing/creative/database strategies and dramatically reduced internal expenditures - far exceeding established financial objectives.
Executive Marketing Experience
- Founder and Chief Executive Officer, Direct Upside Group
- Chief Marketing Officer, ChromaDex
- Senior Vice President of Marketing, Guthy|Renker
- Executive Marketing Director, Murad
- Executive Director of Marketing, SCI
- Senior Managing Marketing & Creative Director – United States Sales Corp.