Lisa Gunther
Associate, Chief Marketing Officer
Phone: +1 (202) 998-1744
Email: lisa.gunther@cmosyndicate.com
About Lisa
Lisa Gunther enjoys helping C-suite executives tackle complex business challenges to create differentiated strategies that accelerate sustainable business growth. She has grown complex, global multi-brand portfolios in the CPG, durables and travel & hospitality industries, combining organic growth and M&A.
Lisa leverages research, data and analytics to uncover insights that unlock growth opportunities. These insights form the basis of actionable business strategies and omni-channel marketing plans. She works with C-suite executives to engage and enable their organizations to activate these plans.
Lisa has worked for InterContinental Hotels Group (IHG), McKinsey & Company, Newell Brands, Papa Johns and Procter & Gamble. She holds an MBA from Harvard Business School and a BA from Wellesley College.
Industry Experience
- CPG
- Durables
- Travel & hospitality
- Retail
- Chemicals
- Mid-stage start-ups
- Nonprofits
Specialties
- Business and brand growth strategy
- Strategic and marketing planning
- Business and consumer insights / analytics
- P&L management
- Agency operations and performance management
Business Wins
- Grew a large, international portfolio of brands by +10% over two years, forging brand differentiation and unlocking growth opportunities, including M&A activity. Increased brand engagement by+7ppts on average.
- Instituted global marketing governance to align investments with business priorities by centralizing global marketing budget and implementing a tracking and evaluation system to enable real-time spend realignment. Improved marketing spend efficiency and effectiveness.
- Developed new global master brand strategy, positioning and visual identity (including logo and company name) for a +15 brand portfolio in order to gain recognition of the masterbrand, create competitive differentiation and accelerate business growth, contributing to a +15% revenue increase.
- Reimagined the global agency model, identifying best-in-class AOR and local partners, improving agency management practices, and right sized working / nonworking spend. Reduced agency costs by 40% (re-invested in media) and decreased approval times by 75%.
- Completed path-to-purchase research across 5 global brands resulting in a new commerce platform and marketing targets, improving purchase conversion by +15%.
- Restructured a global, multi-brand and channel marketing departments, including capability requirements, talent management, training, and standardized job titles and descriptions. Centralized entry-level recruiting, increasing the caliber of incoming talent. Improved career pathing, cross-business career moves, and marketing employee satisfaction (+10%), and retention.
Executive Marketing Experience
- Founder, Gunther LLC (Marketing and Strategy Consultancy)
- SVP Brand, Papa Johns
- VP Marketing Excellence, InterContinental Hotels Group
- VP Marketing, Newell Brands
- Strategy and Marketing Consultant, McKinsey & Company