Meet our team.

Our team works with clients globally.

Lisa Gunther

Associate, Chief Marketing Officer

About Lisa

Lisa Gunther enjoys helping C-suite executives tackle complex business challenges to create differentiated strategies that accelerate sustainable business growth. She has grown complex, global multi-brand portfolios in the CPG, durables and travel & hospitality industries, combining organic growth and M&A.

Lisa leverages research, data and analytics to uncover insights that unlock growth opportunities. These insights form the basis of actionable business strategies and omni-channel marketing plans. She works with C-suite executives to engage and enable their organizations to activate these plans.

Lisa has worked for InterContinental Hotels Group (IHG), McKinsey & Company, Newell Brands, Papa Johns and Procter & Gamble. She holds an MBA from Harvard Business School and a BA from Wellesley College.

Industry Experience

  • CPG
  • Durables
  • Travel & hospitality
  • Retail
  • Chemicals
  • Mid-stage start-ups
  • Nonprofits


  • Business and brand growth strategy
  • Strategic and marketing planning
  • Business and consumer insights / analytics
  • P&L management
  • Agency operations and performance management

Business Wins

  • Increased new active subscribers by 260% and current customer retention by 15 points by uncovering extensive gaps and opportunities in customer retention/subscription model and developing strategic execution roadmap for well-established online education company.

  • Increased new customer acquisition by 46%, decreased cost per customer by 16% and aligned all marketing channels resulting in most successful annual campaign for well-known weight loss company.

  • Developed and led strategic enterprise-wide customer experience transformation for top direct-to-consumer skincare brand. Raised customer satisfaction by 19 points and significantly increased cancel/save revenue while saving millions of dollars in annual operational costs.

  • Continually increased response up to 87% and revenue up to 171% resulting in significant profit contribution by personally developing the highest performing marketing strategies/ offers/programs for the most successful sweepstakes company in the United States.

  • Boosted profit of mature direct-to-consumer jewelry and collectibles brand from a $155K loss to a $3.4M gain within 14 months through innovative marketing/creative/database strategies and dramatically reduced internal expenditures - far exceeding established financial objectives. 

Executive Marketing Experience

  • Founder and Chief Executive Officer, Direct Upside Group
  • Chief Marketing Officer, ChromaDex
  • Senior Vice President of Marketing, Guthy|Renker
  • Executive Marketing Director, Murad
  • Executive Director of Marketing, SCI
  • Senior Managing Marketing & Creative Director – United States Sales Corp.

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