Meet our team.

Our team works with clients globally.

Muriel Lotto

Associate, Chief Marketing Officer

About Muriel

As a senior marketing executive & thought leader, Muriel solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. Nothing gives her greater satisfaction than bringing fresh ideas to brands and teams to deliver results! 

She is a full-funnel, full-stack brand and growth marketer with a holistic view of customer acquisition & retention. Over the years, she has honed her talent for weaving together compelling stories to promote products & services and deep analytical skills to measure success.  

Her superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.

Industry Experience

  • CPG 
  • Financial Services
  • Remittances
  • Consumer Insurance (auto, home, pet, travel, medical, life)
  • Commercial Insurance
  • Online Gaming/Sports Betting/Casinos 


  • Digital Transformation
  • B2B/ B2C Acquisition / Growth
  • Digital & Social Media Marketing
  • Content & Influencer Marketing
  • CRM and Loyalty Marketing

Business Wins

  • Achieved 32% reduction in media costs and 25% growth in acquisition of new digital customers at Western Union by leading two global RFPs to consolidate 70+ media and 25+ creative agencies into one.

  • Significantly improved ROI by increasing engagement and retention of existing B2B2C customers at Sightline Payments, driving 40%+ growth within first six months in role by insourcing CRM capability and building out Marketo into our Adobe data lake.

  • Repurposed all media budget resulting in 80% digital growth during Covid-19 pandemic, with a predictive modelling approach to performance media.

  • Transformed overall marketing impact by developing creative, content, messaging, and media strategies for driving efficiency across multiple business lines in 223 markets with total investment of $150M, resulting in CAC reduction of 30%.

  • At Bupa, turned around SME book and generated positive net growth for first time in 3years and recorded highest ever performance of +35% growth by converting 57% leads into direct sales. 

Executive Marketing Experience

  • Pivot Marketing LLC, strategic marketing consultancy, Denver, CO    2022 - Owner and Founder 
  • Sightline Payments – Denver, CO & Las Vegas, NV    2021 to 2022 - Chief Marketing Officer 
  • Western Union – London UK, Miami FL & Denver CO - Global Vice President of Brand and Marketing (2018 to 2021) + Vice-President, Global Marketing Strategy and Brand Management (2015 to 2018) 
  • Bupa International – Brighton UK    2011 to 2013 - Customer Strategy and Marketing Director 

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