Muriel Lotto
Associate, Chief Marketing Officer
Phone: +1 (202) 998-1744
Email: Muriel.Lotto@CMOSyndicate.com
About Muriel
As a senior marketing executive & thought leader, Muriel solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. Nothing gives her greater satisfaction than bringing fresh ideas to brands and teams to deliver results!
She is a full-funnel, full-stack brand and growth marketer with a holistic view of customer acquisition & retention. Over the years, she has honed her talent for weaving together compelling stories to promote products & services and deep analytical skills to measure success.
Her superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.
She is a full-funnel, full-stack brand and growth marketer with a holistic view of customer acquisition & retention. Over the years, she has honed her talent for weaving together compelling stories to promote products & services and deep analytical skills to measure success.
Her superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.
Industry Experience
- CPG
- Financial Services
- Remittances
- Consumer Insurance (auto, home, pet, travel, medical, life)
- Commercial Insurance
- Online Gaming/Sports Betting/Casinos
Specialties
- Digital Transformation
- B2B/ B2C Acquisition / Growth
- Digital & Social Media Marketing
- Content & Influencer Marketing
- CRM and Loyalty Marketing
Business Wins
- Achieved 32% reduction in media costs and 25% growth in acquisition of new digital customers at Western Union by leading two global RFPs to consolidate 70+ media and 25+ creative agencies into one.
- Significantly improved ROI by increasing engagement and retention of existing B2B2C customers at Sightline Payments, driving 40%+ growth within first six months in role by insourcing CRM capability and building out Marketo into our Adobe data lake.
- Repurposed all media budget resulting in 80% digital growth during Covid-19 pandemic, with a predictive modelling approach to performance media.
- Transformed overall marketing impact by developing creative, content, messaging, and media strategies for driving efficiency across multiple business lines in 223 markets with total investment of $150M, resulting in CAC reduction of 30%.
- At Bupa, turned around SME book and generated positive net growth for first time in 3years and recorded highest ever performance of +35% growth by converting 57% leads into direct sales.
Executive Marketing Experience
- Pivot Marketing LLC, strategic marketing consultancy, Denver, CO 2022 - Owner and Founder
- Sightline Payments – Denver, CO & Las Vegas, NV 2021 to 2022 - Chief Marketing Officer
- Western Union – London UK, Miami FL & Denver CO - Global Vice President of Brand and Marketing (2018 to 2021) + Vice-President, Global Marketing Strategy and Brand Management (2015 to 2018)
- Bupa International – Brighton UK 2011 to 2013 - Customer Strategy and Marketing Director