Meet our team.
Our team works with clients globally.
Founding Partner, Chief Marketing Officer
Phone: +1 (202) 998-1744
Nozi Hamidi is known for creating actionable business strategy for revenue growth. After a successful B2B marketing & strategy career in water treatment, specialty chemicals, pulp & paper, materials, and energy, she now works with business leaders to define corporate and business unit strategy, map M&A opportunities, and drive commercial growth.
She has led numerous Voice of Customer projects to inform product innovation and M&A strategies; developed and implemented brand architecture and go-to-market strategies; and built Marketing & product management teams from the ground up.
Her P&L experience has greatly influenced her ability to align sales and marketing and help businesses prioritize differentiated products & services while optimizing the remainder of their portfolio.
- Water & Wastewater
- Chemicals & Plastics
- Pulp & Paper
- Building Materials
- Industrial Services
- Corporate & Business Unit Strategy
- Go-to-Market Strategy
- Brand Strategy & Architecture
- Voice of Customer Market Research
- Pricing Science & Analytics
- Achieved 20% growth of new products into existing markets and 15% growth of existing products into new markets from revamping an additives company’s Go-to-Market strategy - all without increasing Marketing spend.
- Conducted rapid market and profit pool analysis that informed a transformational M&A strategy to double company EBITDA.
- Uncovered from VOC research a 30% growth opportunity of actionable price increases and new customer targets due to competitors exiting niche segments.
- Captured 10% price leakage during the set-up of a commercial pricing science system applying customer segmentation, product segmentation and pricing analytics. Identified next level opportunities for an additional 20% price capture.
- Increased sales by 10% from product cross-selling after implementation of branding architecture for a merger of three businesses.
Executive Marketing Experience
- Founder & President, strategXconsulting, LLC
- VP Marketing & Product Management, WR Grace
- VP Marketing & Business Development, SWM International (now Mativ)
- VP Marketing, BWA Water Additives (now Italmatch)
- Director of Marketing, WestRock
- Director of Marketing, Industrial Water Treatment, Ashland Inc. (now Solenis)
- P&L Leader, Commercial & Institutional Water Treatment, Ashland Inc. (now Solenis)
- Growth / New Ventures Leader, Ashland Inc.
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