Meet our team.

Our team works with clients globally.

Nozi Hamidi

Founding Partner, Chief Marketing Officer

About Nozi

Nozi Hamidi is known for creating actionable business strategy for revenue growth. After a successful B2B marketing & strategy career in water treatment, specialty chemicals, pulp & paper, materials, and energy, she now works with business leaders to define corporate and business unit strategy, map M&A opportunities, and drive commercial growth.

She has led numerous Voice of Customer projects to inform product innovation and M&A strategies; developed and implemented brand architecture and go-to-market strategies; and built Marketing & product management teams from the ground up.

Her P&L experience has greatly influenced her ability to align sales and marketing and help businesses prioritize differentiated products & services while optimizing the remainder of their portfolio.  

Industry Experience

  • Water & Wastewater
  • Chemicals & Plastics
  • Pulp & Paper
  • Packaging
  • Building Materials
  • Industrial Services
  • Energy 



  • Corporate & Business Unit Strategy
  • Go-to-Market Strategy
  • Brand Strategy & Architecture
  • Voice of Customer Market Research
  • Pricing Science & Analytics 

Business Wins

  • Achieved 20% growth of new products into existing markets and 15% growth of existing products into new markets from revamping an additives company’s Go-to-Market strategy - all without increasing Marketing spend.  

  • Conducted rapid market and profit pool analysis that informed a transformational M&A strategy to double company EBITDA.  

  • Uncovered from VOC research a 30% growth opportunity of actionable price increases and new customer targets due to competitors exiting niche segments. 

  • Captured 10% price leakage during the set-up of a commercial pricing science system applying customer segmentation, product segmentation and pricing analytics. Identified next level opportunities for an additional 20% price capture. 

  • Increased sales by 10% from product cross-selling after implementation of branding architecture for a merger of three businesses. 

Executive Marketing Experience

  • Founder & President, strategXconsulting, LLC 
  • VP Marketing & Product Management, WR Grace 
  • VP Marketing & Business Development, SWM International (now Mativ)  
  • VP Marketing, BWA Water Additives (now Italmatch) 
  • Director of Marketing, WestRock 
  • Director of Marketing, Industrial Water Treatment, Ashland Inc. (now Solenis)
  • P&L Leader, Commercial & Institutional Water Treatment, Ashland Inc. (now Solenis)  
  • Growth / New Ventures Leader, Ashland Inc. 

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