Why growth depends on execution, not marketing relevance.
By: Lisa Bratkovich, Ani Matson, & Jennifer Welch
You are not trying to make the marketing team feel relevant. You are trying to grow the company.
You care about:
We get it; the challenge is not setting direction. The challenge is making that direction show up consistently in execution.
With many of our clients, growth priorities are pretty clear at the top:
Where things break is in the conversion from strategy to action.
Frequently, we find:
Marketing stays busy, and growth stays theoretical.
Recently, Gartner highlighted bridging strategy and execution as a top priority for CMOs.
How do you rate your CMO on this?
We believe that when marketing works, it behaves more like an operating system.
Don’t treat marketing as a department. It is an operating lever.
One that:
Ask yourself, is your marketing operationally reliable?
This is not about better campaigns. It is about building a growth engine you can depend on.
Firms that still lead with tactics are solving yesterday’s problems. Maybe your strategy is failing because your execution is fragile.
At The CMO Syndicate, we are ready to help you bridge the gaps in your organization and get your business off to a successful start in this new year.
📩 Contact us here to learn more.