Insights.

At CMO Syndicate, we believe that mastering Marketing Return on Investment (MROI) is crucial for...

Why are CEO Tenures Decreasing and What Should CEOs Know?

On a recent road trip with my son from Salt Lake City to the suburbs of Chicago, we hit a pothole...

Washington DC, USA (April 1, 2024) – The CMO Syndicate, a leading global company of Chief Marketing...

The manufacturing sector in the United States is experiencing an unprecedented surge, igniting a...

I grew up in a family of diehard, never-miss-a-game Chicago Cubs fans. So when the calendar turns...

The demise of third-party cookies is imminent and will shift how companies approach performance...

As a Bay Area native, this year's game was bittersweet, but the ads were as thrilling as ever!...

It's evident that generative AI, particularly ChatGPT-4, has become a staple in our daily...

CEOs’ business attitudes are continuing to move from idealism to capitalism.A recent study shows...

Professional services marketing and operations executive partner experienced in actualizing a CEOs...

A job search is always challenging, but for college students seeking summer internships or their...

By now you have all read and seen and probably even eaten Pop-Tarts as a result of the Pop-ular...

The global workplace is changing! Businesses are evolving and moving away from legacy working...

On Tuesday, I shared some of my thoughts on writer Jonathan Shapiro’s new book, How to Be Abe...

At the beginning of December I took two trips, back to back, and seized on the opportunity to start...

As we race into 2024, a year stacked with potential, it's crucial for business leaders to realize...

Who are you?  I’ve been working a lot lately with the concept of positioning.  It’s easy to forget...

Let’s Be Real – Meaningful Experimentation in Companies Is Hard

To us it’s crazy that a staggering 97% of companies feel an urgent need to integrate AI...

At a recent webinar hosted by CMO Syndicate, we delved into the evolving global marketing...

Resilience is no longer just a defensive skill; it’s an active force driving growth and innovation.

As a founding partner of The CMO Syndicate and a professor of marketing at Georgetown University,...

In a business landscape defined by challenges and relentless change, CEOs are in constant pursuit...

I used to subscribe to the notion that one should "Never discuss politics [and religion] in polite...

B2C Leader, Brand Strategist and Innovator Ellen Howse Joins Forces with The CMO Syndicate to Drive...

The 4Ps are dead, bring on the 4Es!The 4 Ps of marketing—product, price, place and promotion—have...

Peter Drucker famously observed that, “Culture eats strategy for breakfast.” In other words, a...

Every CEO embarks on their journey with a potent mix of vision, tenacity, and often, a gut-driven...

Redefining the Marketing-Sales Relationship: It's Not About Working "For" Each OtherIn the dynamic...

AI will revolutionize business and marketing, creating seamless integration that will accelerate...

OK, I’m a nerd. I’m currently on vacation visiting family in Italy, and I decided to take a robust...

Excited about AI? Worried about having a job?Technology is becoming smarter every day. People...

At The CMO Syndicate, we are all about growth. So we wonder why there aren't more CMOs on Boards of...

Nathalie Trouillot Joins The CMO Syndicate to Drive Business Growth in Entertainment, Digital...

As a fractional CMO with over three decades of proven results, CMO Syndicate Associate Muriel Lotto...

Deep insights from Voice of Customer (VOC) work are the underpinnings of great business strategy....

Over the past 100 years, the marketing landscape has evolved constantly but never as quickly as it...

Pricing Grief – it’s a real thing. Thinking of implementing a price modeling system or optimizing...

Controversial? We think not...B2B companies need to reach all potential buyers of the category....

Subscriptions are expected to grow 653% in the next 4 years.What you may not realize (which most...

If you're a CMO who wants to deliver REAL value in 2023 and your business has been pricing products...

Strategic Insights from Barbie's Marketing Mastery: Elevate Your Brand Game!Just when you thought...

As a fractional CMO with over two decades of proven results, CMO Syndicate Associate Dave Minifie...

If you want to grow your bottom line, digital trust is essential. 📈  A recent McKinsey & Company...

Does your business have a strong ESG (Environmental, Social, Governance) Proposition?If you do,...

𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧. CEOs and CMOs have been focused...

If you want to grow exponentially in 2023, consider this:While it may seem like a strong, proactive...

There seems to be a view that in order to be true to a strong purpose, you need to sacrifice...

Do you ever wonder what types of companies should hire an interim or fractional CMO?The answer is...

CMOs come in 3 flavors:1 - Creative Iconoclasts (idea-centric - e.g. Don Draper)2 - Professional...

80% of CEOs believe they have superior customer experience, yet only 8% of their customers agree....

When inflation occurs, consumers often start to look for cheaper alternatives to the brands they...

Don’t start with a pretty picture! For years, the marketing and the leadership teams have been...

In the Atlanta area where several of the CMO Syndicate leaders are located, there is a lot of rain...

Summer is a glorious season. It is the time when we can see and start to enjoy the fruits of our...

You cannot harvest fruit from a vine that isn’t producing. This seems so obvious, but it is a fact...

Do you think it is possible to market a product or service that you don't use or don't like? What...

We cannot underestimate the critical relationship between brand promise (marketing) and brand...

It’s the critical age-old question many brands forget to focus on.Per a recent Gartner study, a...

CMOs play a vital role in achieving efficient growth in today's volatile business landscape. To...

In today's fast-paced and competitive business landscape, capturing the attention of consumers has...

As a Fractional CMO with more than 25 years of proven results, CMO Syndicate Founding Partner Lisa...

The role of the CMO has become increasingly complex with the introduction of digital channels,...

Accelerating Growth Through Dynamic 3rd-Party Relationships

Experienced executive to empower CEOs in the Banking, Financial Services, Insurance, Payments and...

Experienced executive helping CEOs at travel & hospitality, CPG, and durables companies accelerate...

I recently delved into Gartner's Chief Marketing Officer Q1 2023 report. If it's not on your...

As an expert in insurance marketing, we have collaborated with numerous insurance companies that...

There are two different types of CAC, and unfortunately, people now often use the term...

Southwest Airlines incredible – and if you look at the airline industry’s history, “miraculous” –...

We are so excited to participate in the Go West Experience hosted by our friends Go West Creative!

Experienced executive to help CEOs at Healthcare and CPG companies deliver results that matter,...

Experienced executive to help CEOs at fintech and CPG companies grow revenues and markets, reduce...

Experienced executive and strategic thought partner helping private and public companies position...