The Growth Architect CMO: Building a Marketing System the CFO Will Fund
In 2026, CMOs are not being asked to “do more with less.”
Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate:
The 30% Problem: Why Smart CMOs Are Auditing Spend Before Asking for More Budget
In 2026, CMOs aren’t being asked to “do more with less.”
Consumer Electronics Show Insights 2026: Marketing Trends That Matter, and What CEOs Need to Know
We just hosted a round table discussion amongst all of our CMOs, where our own Jean Foster shared...
Enterprise Advisory Is Not Strategy Decks. It’s Decision Pressure.
By: Lisa Bratkovich, Ani Matson, & Jennifer Welch, The CMO Syndicate
For CEOs: Reputation and Experience Are No Longer Marketing Outcomes. They Are Business Foundations.
By: Lisa Bratkovich, Ani Matson, & Jennifer Welch
Bridging Strategy and Operations
Why growth depends on execution, not marketing relevance.
If Your CMO Can’t Prove ROI, You Have A Problem
Economic pressure has a way of clarifying priorities.
Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate:
The Growth Architect CMO: Building a Marketing System the CFO Will Fund
In 2026, CMOs are not being asked to “do more with less.”
The 30% Problem: Why Smart CMOs Are Auditing Spend Before Asking for More Budget
In 2026, CMOs aren’t being asked to “do more with less.”
Consumer Electronics Show Insights 2026: Marketing Trends That Matter, and What CEOs Need to Know
We just hosted a round table discussion amongst all of our CMOs, where our own Jean Foster shared...
Enterprise Advisory Is Not Strategy Decks. It’s Decision Pressure.
By: Lisa Bratkovich, Ani Matson, & Jennifer Welch, The CMO Syndicate
For CEOs: Reputation and Experience Are No Longer Marketing Outcomes. They Are Business Foundations.
By: Lisa Bratkovich, Ani Matson, & Jennifer Welch
Bridging Strategy and Operations
Why growth depends on execution, not marketing relevance.
If Your CMO Can’t Prove ROI, You Have A Problem
Economic pressure has a way of clarifying priorities.