If Your CMO Can’t Prove ROI, You Have A Problem
Economic pressure has a way of clarifying priorities.
Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate:
Posts by Lisa Bratkovich, Ani Matson, & Jennifer Welch - The CMO Syndicate:
If Your CMO Can’t Prove ROI, You Have A Problem
Economic pressure has a way of clarifying priorities.