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About Faisal
Faisal has been helping digital consumer businesses grow profitably for over 20 years. He started his career in marketing analytics, which is why he is obsessed with numbers.
Faisal’s strong leadership and boardroom presence, his skills in performance communications across all levels of the organisation, and his ability to develop and execute successful marketing strategies are why CEOs really enjoy working with him.
According to the CEO of a business he recently worked with, “Faisal has such an overarching view of all things marketing, he can see things coming around the corner and proactively steer the organisation. The brilliance of it all is the way he is able to communicate across to all levels of the organisation, inspire his teams and get everyone on board.”
While there is a common misconception that marketing is glamourous and creative, Faisal will tell you it is 90% science and 10% art and the art is unlikely to succeed without the science. He has applied his numbers-based focus to growing brand awareness, reducing customer acquisition costs and increasing life-time value of customers in many businesses including well-known names like AT&T, Dell, H&R Block and Telefonica.
Industry Experience
- e-Commerce
- Digital Marketplaces
- Lifestyle and Hospitality
- Digital Advertising and Publishing
- Consumer Financial Services
Specialties
- Brand Development
- Digital Customer Acquisition and Activation (CRO)
- Raising Investment
- Consumer Experience
- Artificial Intelligence in Marketing
Business Wins
- Delivered 38% annualised sales growth for a German e-commerce business, taking it from €45M to €120M over 3 years, primarily through strategic expansion into new European markets, diversification of performance marketing channels, and successful strategies to increase basket-size.
- Launched TV and OOH advertising media campaigns for businesses which helped them increase sales overnight and achieve high levels of brand awareness over time.
- Consistently increased Customer Life-time Value across various organisations between 20% and 70% through customer-centric innovation.
- Increased marketing operational output and productivity in content generation, copywriting, translation, graphics design, photo, video and SEO, through the use of AI tools.
- Helped raise up to $50M in capital investment for startup and scaleup businesses.
Executive Marketing Experience
- Global Chief Marketing Officer – expondo gmbh, Germany
- Managing Director – expondo UK Ltd, United Kingdom
- Chief Marketing Officer – blow LTD, United Kingdom
- Co-Founder and CEO – KidSitter Ltd, United Kingdom
- Marketing Director - AT&T Interactive (YP.COM), Glendale, CA USA
- Marketing Director – H&R Block Consumer Financial Services, Irvine, CA, USA