About Jennifer
Jennifer Layne Welch is a growth architect for ambitious businesses. With 30+ years of experience, she helps companies scale faster, align smarter, and market with purpose. Her superpower: turning brand and marketing into a commercial growth engine.
Jennifer advises founders, C-suites, and PE-backed teams on how to move from reactive tactics to strategic systems. She brings clarity to the chaos—building marketing functions that drive revenue, elevate reputation, and accelerate results.
Before co-founding The CMO Syndicate, Jennifer spent two decades inside one of the world’s largest companies—earning global leadership roles and building brands from the inside out. She now brings that enterprise rigor to scaling businesses across sectors.
Industry Experience
Jennifer has worked across sectors including:
- Energy, Renewables & Environment
- Automotive & Mobility
- Financial Services & Insurance
- Cleantech & Sustainable Mining
- Experiential Marketing & Events
- Intellectual Property & Technical Processes
- B2B SaaS & Professional Services
- Chemicals, Lubricants, Race Fuel
- Pulp & Paper
- Entertainment & Sports
Her work spans North America, LATAM, Europe, and APAC, and includes global scenario planning, product launches, multi-channel GTM, and reputation leadership.
Specialties
- Brand Strategy & Narrative Design
- Executive Team Alignment & Coaching
- Strategic Marketing Planning
- Revenue-Linked KPIs & Funnel Design
- Customer Value Proposition Development
- GTM & Channel Strategy
- Growth Planning by Lifecycle Stage
- CRM Optimization & Segmentation
- Content, PR, and Sales Enablement
- M&A Brand Integration & Positioning
Business Wins
- Increased share price 53% in 2 years.
- Grew brand value 150% in 4 years—from $12B to $30B—the highest in the sector globally.
- Elevated brand equity and revenue via licensing, partnerships, and IP protection.
- Increased Client Net Promoter Score by 52% in 4 years.
- Increased Employee Net Promoter Score by 28% in 4 years.
- Repositioned marketing from service center to commercial growth driver.
- Built marketing engines to support $75M+ revenue funnels.
- Unified sales, product, and marketing with shared growth roadmaps.
- Helped companies accelerate Series B readiness and global expansion.
- Transformed brand perception to unlock margin, valuation, and market leadership.
Executive Marketing Experience
Jennifer has served in top-tier roles including:
- Global Head of Brand Strategy & Stewardship
- Global Brand Manager
- Marketing & Brand Manager for Industrial, Petrochemical, and Financial Services sectors
- Business Development Lead across Americas and Global regions
- Founder & Fractional CMO
She advises boards, works hand-in-hand with executive teams, and embeds quickly to drive impact. Whether building marketing from zero or scaling from $10M to $100M+, she delivers clarity, credibility, and growth.