Meet our team.

Lisa is an accomplished Chief Marketing Officer known for driving significant growth for ecommerce, direct-to consumer and omnichannel CPG brands.

With an over 30-year track record of proven results, Lisa works with CEOS and CMOs to unlock revenue and profit for large-cap to early-stage start-up brands. She has led the launch, optimization, and scale for many brands and is also an expert in subscription business models, DRTV, and celebrity-based brands.

With her P&L, general management, and AI-focused experience, Lisa also helps companies better monetize their marketing efforts and internal expenditures.

• Increased new active subscribers by 260% and current customer retention by 15 points by uncovering extensive gaps and opportunities in customer retention/subscription model and developing strategic execution roadmap for well-established online education company.
  
  
• Increased new customer acquisition by 46%, decreased cost per customer by 16% and aligned all marketing channels resulting in most successful annual campaign for well-known weight loss company.
  
  
• Developed and led strategic enterprise-wide customer experience transformation for top direct-to-consumer skincare brand. Raised customer satisfaction by 19 points and significantly increased cancel/save revenue while saving millions of dollars in annual operational costs.
  
  
• Continually increased response up to 87% and revenue up to 171% resulting in significant profit contribution by personally developing the highest performing marketing strategies/ offers/programs for the most successful sweepstakes company in the United States.
  
  
• Boosted profit of mature direct-to-consumer jewelry and collectibles brand from a $155K loss to a $3.4M gain within 14 months through innovative marketing/creative/database strategies and dramatically reduced internal expenditures - far exceeding established financial objectives.