Meet our team.

Our team works with clients globally.

Lisa Bratkovich

Founding Partner, Chief Marketing Officer

About Lisa

Lisa is an accomplished Chief Marketing Officer known for driving significant growth for direct-to consumer and omnichannel consumer brands.

With a 30-year track record of proven results, Lisa works with CEOS and CMOs to unlock revenue and profit for mid-size brands. She has helped launch and optimize strategy/performance for numerous brands and also has an extensive background in expert in subscription business models, sweepstakes, DRTV and celebrity-based brands.

With her P&L and general management experience, Lisa also helps companies better monetize their marketing efforts and internal expenditures. 

Industry Experience

  • eCommerce
  • Beauty & Skincare
  • Health, Weight Loss & Supplements
  • Online Education
  • Sweepstakes​ 


  • Direct-to-Consumer/eCommerce
  • Growth Strategy
  • Go-to-Market Strategy
  • Subscription Optimization
  • Customer Retention 

Business Wins

  • Increased new active subscribers by 260% and current customer retention by 15 points by uncovering extensive gaps and opportunities in customer retention/subscription model and developing strategic execution roadmap for well-established online education company.

  • Increased new customer acquisition by 46%, decreased cost per customer by 16% and aligned all marketing channels resulting in most successful annual campaign for well-known weight loss company.

  • Developed and led strategic enterprise-wide customer experience transformation for top direct-to-consumer skincare brand. Raised customer satisfaction by 19 points and significantly increased cancel/save revenue while saving millions of dollars in annual operational costs.

  • Continually increased response up to 87% and revenue up to 171% resulting in significant profit contribution by personally developing the highest performing marketing strategies/ offers/programs for the most successful sweepstakes company in the United States.

  • Boosted profit of mature direct-to-consumer jewelry and collectibles brand from a $155K loss to a $3.4M gain within 14 months through innovative marketing/creative/database strategies and dramatically reduced internal expenditures - far exceeding established financial objectives. 

Executive Marketing Experience

  • Founder and Chief Executive Officer, Direct Upside Group
  • Chief Marketing Officer, ChromaDex
  • Senior Vice President of Marketing, Guthy|Renker
  • Executive Marketing Director, Murad
  • Executive Director of Marketing, SCI
  • Senior Managing Marketing & Creative Director – United States Sales Corp.

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