Ellen Howse
Associate, Chief Marketing Officer
About Ellen
Ellen is an accomplished senior leader in B2C marketing and innovation, driven by a passion for translating ideas into action by leading and galvanizing cross-functional teams.
Ellen’s key areas of focus are Food & Beverage and Health & Wellness, with a special interest in the unique intersections between the two. She has worked with Fortune 500 enterprises and PE-backed companies to drive growth through insights-driven brand strategy and positioning, building and developing marketing organizations, and creating enduring product innovation pipelines.
With her extensive experience as both a corporate executive and as an internal consultant to CEOs and CMOs, Ellen excels at quickly integrating into organizations and positioning operating teams for success.
Ellen holds an MBA from the J. L. Kellogg Graduate School of Management at Northwestern University and a BS in Advertising from the University of Illinois, Urbana/Champaign.
Industry Experience
- Food & Beverage
- Nutritional Supplements
- Healthy Snacking
- Personal Care
- E-Commerce
- Retail
- Luxury Goods
- OTC
Specialties
- CPG marketing
- Brand stewardship
- Product innovation
- Cross-functional leadership
- Marketing team development
- Commercialization
Business Wins
- Led an extensive, award-winning rebranding effort across all consumer touchpoints, both brick-and-mortar and e-commerce for a PE-backed clean label cookie company that contributed +60% branded growth over two years
- Added $50+ million in retail sales for a leading premium chocolatier by creating and launching a new line of single-serve products
- Conducted an insights-driven deep dive into an emerging nutritional supplements category for a privately-held investment group; created and launched a new, award-winning product line in just six months
- Developed a portfolio business model and plan for a Fortune 100 foods company that drove annual portfolio sales +6% and profits +15%
- Identified $15 million in annual savings for a start-up unit of a Fortune 100 wellness company
Executive Marketing Experience
- CMO, Dewey’s Bakery
- Founder, HowseBusiness (Marketing and Innovation Consultancy)
- Fractional Innovation Lead, Hello Products
- Fractional Head of Chocolate Category, Pladis NA
- Fractional Head of Innovation and Strategy, Godiva Chocolatier
- VP Marketing & PR, Youthstream Media Networks
- Senior Director of Marketing and Strategy, Nabisco Mondelēz
- Director of Marketing, Cadbury Beverages