Nathalie Trouillot
Associate, Chief Marketing Officer
About Nathalie
Nathalie propels global growth for B2B, DTC, B2C, and non-profit brands through a data-driven lens. A CMO/CEO coach, marketing strategist, and brand expert, she empowers leaders with dynamic expertise. Her coaching, backed by a track record of exceptional business success, cultivates high-performing teams, fosters innovation, and shapes organizational design and culture. Leveraging marketing to drive global revenue and business growth, Nathalie harnesses her sales enablement experience for transformative results. Her expertise spans strategic planning, brand development, and sales optimization, delivering tangible impact in a rapidly evolving business landscape.
Industry Experience
- Entertainment and Media
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SaaS /Technology
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B2B
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B2C
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Non-Profit Organizations
Specialties
- CMO/CEO Coaching- Leadership Development
- Purpose & Brand Development & Strategy
- Growth Planning for B2B, DTC, B2C
- Sales Optimization
- Holistic Campaigns
- Channel Strategies
- Organizational Culture Design
- Strat Planning Workshops
- Team Alignment
Business Wins
- Leading digital transformation initiatives and driving revenue growth for entertainment and SaaS companies, optimizing digital channels for strategic customer engagement.
- Guiding C-Suite executives and leaders through transformative coaching, enhancing leadership effectiveness, team collaboration, and business growth.
- Forging relationships with strategic customers such as Epic Games, TwitchTV, Roblox, Wizards of the Coast, and more, driving revenue and expanding brand reach for video game fin-tech.
- Enhancing return on marketing investment from 8% to 14% at Edmunds.com through an omni-channel strategy and a $28M initiative to rebrand and relaunch, resulting in substantial revenue growth.
- Doubling annual revenues from $90M to $185M at Sony Pictures Television while spearheading the successful rebranding of SET to Canal Sony, achieving the channel’s highest ratings across Latin America and securing strategic partnerships and sponsorships.
- Conceptualizing and executing a strategic pivot at Xsolla, repositioning the brand and driving annual revenues from $23M to $55M.
- Contributing to non-profit organizations by leveraging marketing strategies to drive awareness, engagement, and growth.
Executive Marketing Experience
- CMO/CEO Exec Coach for Heidrick & Struggles, CMO Coaches
- Founder/CEO NT Consulting
- HR Business Partner- Peoplescape HR Servics
- CMO & GM Xsolla
- CMO Edmunds.com
- GM/SVP Sony
- SVP Disney & ESPN