Discover the Power of Reception Marketing: Connecting with Consumers on their Terms
Over the past 100 years, the marketing landscape has evolved constantly but never as quickly as it has over the past 3 years.
For most of the 20th century, we lived in the typical sponsorship and “interruptive” marketing environment of paid advertising interrupting our news and entertainment content.
With the growth of internet access in the 1990s, Seth Godin observed a new model – “permission” marketing where consumers can “opt in” to messages and content they prefer. Of course, based on my email inbox, today’s “opting-in” only results in more interruptions as I delete unread marketing messages throughout the day.
This is what makes the advent of a new model – “reception marketing” – so interesting. When we initiate an internet search, we actively seek information and connections. In the old marketing truism – “content is king, but context is queen,” – the information we find on the search screen often leads us to sites that answer our questions or solve our problems. This isn’t typical SEO; this is the disciplined approach of Owned Asset Optimization (OAO).
Brands that understand search behavior can go beyond transactionally pairing king and queen, and instead capture the relationship “kingdom” – by connecting with consumers when and where they want.
The business outcome? Growth.
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.