“What’s in it for me?”
It’s the critical age-old question many brands forget to focus on.
Per a recent Gartner study, a critical component companies and marketers must get right to drive strong brand commitment is a clear and strong positioning benefit.
Unfortunately, many companies talk too much about themselves, why their product or leadership team is great or, in today’s day and age, how the brand also fulfills societal needs and goals.
But what do consumers and prospects respond the highest to?
You guessed it…it’s “what’s in it for me”?
More importantly, how does this product or service fulfill their psychological needs? Does this make them feel more confident? Achieve their goals? Feel safe?
Research shows focusing on these personal benefits is more impactful than the combined impact of both functional and societal benefits.
Is it time to update your brand’s positioning?
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.