--- title: Best Practices for Voice of Customer Market Research description: Best Practices for Voice of Customer Market Research image: https://www.cmosyndicate.com/hubfs/59.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) ![featured_image](https://www.cmosyndicate.com/hubfs/59.png) [Nozi Hamidi](https://www.cmosyndicate.com/insights/author/nozi-hamidi) | | **0 Comments** # Best Practices for Voice of Customer Market Research Deep insights from Voice of Customer (VOC) work are the underpinnings of great business strategy. In the B2B world, it's best to extract these deep insights via open-ended interviews, focus groups, or even better...customer immersion. Digital surveys are useful for NPS and CSAT purposes however, if you want to gain DEEP customer insights that inform your overall business strategy and GoToMarket strategy, you'll need to leave the digital surveys behind. By updating your VOC research, you'll learn nuggets to refresh your competitive intelligence, advance your product development efforts, and even help you enter into new markets or create new categories. Complete the form below to obtain the CMO Syndicate cheat sheet of best practices and considerations on proven B2B VOC methodologies.   **About The CMO Syndicate** The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs. ## Leave A Reply ## Read On #### [No Time To Waste: Accelerate Your Business Growth in 2024 As we race into 2024, a year stacked with...](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2025) #### [Growing and Transforming Professional Services Firms: The Value of Strategic Business Planning Tools The following joke has stuck with me since I was...](https://www.cmosyndicate.com/insights/growing-and-transforming-professional-services-firms) #### [Navigating the Brutal Job Market: A CMO’s Top 5 Networking Tips for College Students A job search is always challenging, but for...](https://www.cmosyndicate.com/insights/navigating-the-brutal-job-market-a-cmos-top-5-networking-tips-for-college-students) # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. 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Copyright © 2026 The CMO Syndicate, LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nozi Hamidi", "url" : "https://www.cmosyndicate.com/insights/author/nozi-hamidi" }, "dateModified" : "2024-09-05T05:43:49.425Z", "datePublished" : "2023-08-23T07:27:53.000Z", "headline" : "Best Practices for Voice of Customer Market Research", "image" : [ "https://www.cmosyndicate.com/hubfs/59.png" ], "mainEntityOfPage" : { "@id" : "https://www.cmosyndicate.com/insights/best-practices-for-voice-of-customer-market-research", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.cmosyndicate.com/hubfs/CMO%20Syndicate_Stacked%20Logo_Green_RGB-1.jpg" }, "name" : "The CMO Syndicate, LLC. " } } ```