Why AI Pisses Me Off
AI will revolutionize business and marketing, creating seamless integration that will accelerate sustainable business and brand growth. But there are two concerns that piss me off:
𝐇𝐲𝐩𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐩𝐫𝐞𝐩: Resist the urge to dive into AI application without meticulous planning!
𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐂𝐌𝐎𝐬: Marketers must be part of AI decision-making because AI touches people and customers and impacts our brands.
Here's the roadmap:
🎯 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞. Create a prioritized list of implementations based on value creation, readiness, and fully loaded implementation costs. Choose projects that your organization can successfully implement and that save time, money, and boost quality.
📊 𝐌𝐞𝐚𝐬𝐮𝐫𝐞. Set the right success metrics for AI performance. Keep an eye on data accuracy and balance short-term ROI with long-term brand building (NPV).
🛠 𝐏𝐫𝐞𝐩𝐚𝐫𝐞. Form a cross-functional AI Council to prioritize, educate, and communicate the AI vision. Involve the right disciplines, including marketing.
AI is groundbreaking and unfamiliar, evoking a mix of fear and excitement. To navigate this uncharted territory effectively it is crucial to engage a cross-functional leadership team which includes marketing, establish AI priorities and a learning plan, and develop metrics that strike the right balance between short- and long-term growth. Adopting and communicating a rigorous implementation approach will boost your organization’s confidence and capabilities, fostering ongoing learning and improvement.
See my full article here: https://lnkd.in/d3iAk2gE
What are some challenges you have faced with AI and how have you mitigated them? Let’s start a conversation.
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