In B2C. Target Everyone. In B2B, Target the Category
Controversial? We think not...
B2B companies need to reach all potential buyers of the category. Anyone who could buy from you today and in the future, and nonbuying audiences that might work with you in other ways. In other words, don’t use LinkedIn to hyper-target CMOs. Use LinkedIn to identify and reach all audiences that have a chance of influencing marketing decisions.
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.