--- title: From Franklin to Lincoln description: From Franklin to Lincoln image: https://www.cmosyndicate.com/hubfs/From%20Franklin%20to%20Lincoln-1.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate_Primary Logo_Green_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) ![featured_image](https://www.cmosyndicate.com/hubfs/From%20Franklin%20to%20Lincoln-1.png) [David Minifie](https://www.cmosyndicate.com/insights/author/david-minifie) | | **0 Comments** # From Franklin to Lincoln On Tuesday, I shared some of my thoughts on writer Jonathan Shapiro’s new book, How to Be Abe Lincoln. However, you’ll notice the image on today’s post is Benjamin Franklin. That’s because Shapiro points out that Lincoln “read with a purpose,” and Franklin had much to teach. (I also like the imagery of Lincoln’s portrait on our smallest denomination and Franklin’s on our largest.) One can find many commentaries on Franklin’s 13 Virtues, but Lincoln focused on five themes he saw exemplified in Franklin’s life: Hard work, Common sense, Thrift, Respect of others, and Duty to serve the community. As business leaders, or family members, or community leaders, these character traits serve all of us well. I often see these values reflected in purpose-driven organizations that deliver sustainable results over time, and that demonstrate strong work-place cultures. The two – great results from great cultures – often go hand in glove. Shapiro’s observations remind me that the more we read, the more we learn. The more we learn, the more we can teach. The more we teach, the better the people and the teams around us. To learn more about how we can teach and develop your teams, contact us at the CMO Syndicate.   **About The CMO Syndicate** The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs. ## Leave A Reply ## Read On #### [Fractional CMOs, Authentic Leadership, a quick History of Marketing, and Toilet Paper: David Minifie on the Destination CMO Podcast As a fractional CMO with over two decades of...](https://www.cmosyndicate.com/insights/fractional-cmos-authentic-leadership-a-quick-history-of-marketing-and-toilet-paper-david-minifie-on-the-destination-cmo-podcast) #### [What grew 5,400% between 2022 and early 2024? 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