Brad Pitts, Joins The CMO Syndicate to Drive Strategic Growth!
Experienced executive to empower CEOs in the Banking, Financial Services, Insurance, Payments and Remittances Industries to accelerate sustainable and profitable growth through data-drive omnichannel strategies and customer-centric approaches.
Miami, FL, USA (June 13, 2023) - The CMO Syndicate is proud to welcome Brad Pitts to our team of Chief Marketing Officers. Brad brings a wealth of knowledge and expertise, having served as a global marketing executive at prominent organizations such as American Express AIG Intermex Wire Transfer, LLC and City National Bank of Florida.
During his tenure as Chief Marketing and Experience Officer for City National Bank of Florida (CNBFL), a high-growth Commercial and Private Bank with over $25 Billion in assets, Brad led the establishment of groundbreaking digital lead generation and customer experience programs. These initiatives not only generated new revenue streams but also fostered deeper customer loyalty, driving the bank's success in both Florida and national markets.
At Intermex, Brad held the position of Head of Marketing, leading a transformative pre-IPO marketing overhaul that resulted in an impressive 28%+ revenue growth.
Brad's extensive career also includes five years at AIG, where he excelled as the leader of Product Development and Customer Insights across the US, Canada, and Latin America. Moreover, his formative years at American Express equipped him with invaluable experience in driving business strategy, growth, and customer lifecycle marketing in various roles and geographies.
Shayne De la Force, Co-Founder of The CMO Syndicate, expressed his enthusiasm about Brad's appointment, stating, “We are delighted to welcome Brad, an accomplished innovation and growth strategist, to our team. With his expertise in product marketing, product management and growth marketing, he will further deepen our financial services expertise. Brad’s ability to leverage data, analytics, insights and marketing strategy will bring incremental value to our portfolio of VC- and PE-backed client companies.”
As an Associate of The CMO Syndicate, Brad will focus on driving client growth strategies, overseeing product management and marketing, optimizing customer experience management, leading effective go-to-market initiatives, and implementing customer lifecycle marketing strategies. He holds an MBA from the prestigious Northwestern University - Kellogg School of Management, as well as dual bachelor's degrees in Finance and Spanish from University of Florida.
Reflecting on his new partnership, Brad states, "Marketing is a collaborative endeavor that thrives on teamwork and interdisciplinary collaboration. Partnering with the talented professionals at The CMO Syndicate to drive growth for businesses is a natural fit for me."
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.