--- title: Insights (11) description: Article posts, Case Studies, and Announcements from the CMO Syndicate interim CMO partners and associates. (11) image: https://www.cmosyndicate.com/hubfs/CMO%20Syndicate%20Symbol-1.png --- [![The leading partner for financial services, manufacturing and retail](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "The leading partner for financial services, manufacturing and retail")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=250&height=61&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) [![CMO Syndicate\_Primary Logo\_Green\_RGB](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/Green/CMO%20Syndicate_Primary%20Logo_Green_RGB.png?width=150&height=36&name=CMO%20Syndicate_Primary%20Logo_Green_RGB.png "CMO Syndicate_Primary Logo_Green_RGB")](https://CMOSyndicate.com) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) # Insights. #### Keep yourself updated with the latest news, trends, insights, and best practices to help accelerate your business. [![Customer and Positioning Clarity](https://www.cmosyndicate.com/hs-fs/hubfs/5-Apr-19-2024-03-19-46-5204-AM.png?width=365&name=5-Apr-19-2024-03-19-46-5204-AM.png)](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) ## [Customer and Positioning Clarity](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) Who are you?  I’ve been working a lot lately with the concept of positioning.  It’s easy to forget... [Read More](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) [![New Year's Resolution](https://www.cmosyndicate.com/hs-fs/hubfs/New%20Years%20Resolution.png?width=365&name=New%20Years%20Resolution.png)](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) ## [New Years Resolution: Encourage Experiments to Accelerate Business Growth](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) Let’s Be Real – Meaningful Experimentation in Companies Is Hard [Read More](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) [![Embracing AI: A Golden Opportunity for Seasoned Marketers and Executives (What’s Stopping You?)](https://www.cmosyndicate.com/hs-fs/hubfs/13-2.png?width=365&name=13-2.png)](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) ## [Embracing AI: A Golden Opportunity for Seasoned Marketers and Executives (What’s Stopping You?)](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) To us it’s crazy that a staggering 97% of companies feel an urgent need to integrate AI... [Read More](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) [![Embracing AI in Marketing: Insights from CMO Syndicate](https://www.cmosyndicate.com/hs-fs/hubfs/35-1.png?width=365&name=35-1.png)](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) ## [Embracing AI in Marketing: Insights from CMO Syndicate](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) At a recent webinar hosted by CMO Syndicate, we delved into the evolving global marketing... [Read More](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) [![The Newest Key To Growth: Resilience?](https://www.cmosyndicate.com/hs-fs/hubfs/36-1.png?width=365&name=36-1.png)](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) ## [The Newest Key To Growth: Resilience?](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) Resilience is no longer just a defensive skill; it’s an active force driving growth and innovation. [Read More](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) [![The Impact and Opportunities of Generative AI](https://www.cmosyndicate.com/hs-fs/hubfs/37-2.png?width=365&name=37-2.png)](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) ## [The Impact and Opportunities of Generative AI](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) As a founding partner of [The CMO Syndicate](https://www.linkedin.com/company/cmo-syndicate/) and a professor of marketing at [Georgetown University](https://www.linkedin.com/company/georgetown-university/),... [Read More](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) [![Three Key Steps to Creating a Collaborative Alliance](https://www.cmosyndicate.com/hs-fs/hubfs/Three%20Key%20Steps%20to%20Creating%20a%20Collaborative%20Alliance.png?width=365&name=Three%20Key%20Steps%20to%20Creating%20a%20Collaborative%20Alliance.png)](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) ## [Three Key Steps to Creating a Collaborative Alliance](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) In a business landscape defined by challenges and relentless change, CEOs are in constant pursuit... [Read More](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) [![Never Talk Politics in Polite Company... and Branding?](https://www.cmosyndicate.com/hs-fs/hubfs/39-1.png?width=365&name=39-1.png)](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) ## [Never Talk Politics in Polite Company... and Branding?](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) I used to subscribe to the notion that one should "Never discuss politics \[and religion\] in polite... [Read More](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) [![Ellen Howse Joins Forces with The CMO Syndicate to Drive CPG Revenue Growth.](https://www.cmosyndicate.com/hs-fs/hubfs/34-1.png?width=365&name=34-1.png)](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) ## [Ellen Howse Joins Forces with The CMO Syndicate to Drive CPG Revenue Growth.](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) B2C Leader, Brand Strategist and Innovator [Ellen Howse](https://www.linkedin.com/in/ACoAAAGC4YsBO_hKkfaCIPm5zMLaGlNkRzthGsk) Joins Forces with The CMO Syndicate to Drive... [Read More](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) [First](https://www.cmosyndicate.com/insights/page/1) [Prev](https://www.cmosyndicate.com/insights/page/10) [9](https://www.cmosyndicate.com/insights/page/9) [10](https://www.cmosyndicate.com/insights/page/10) [11](https://www.cmosyndicate.com/insights/page/11) [12](https://www.cmosyndicate.com/insights/page/12) [13](https://www.cmosyndicate.com/insights/page/13) [Next](https://www.cmosyndicate.com/insights/page/12) [Last](https://www.cmosyndicate.com/insights/page/17) [![Customer and Positioning Clarity](https://www.cmosyndicate.com/hs-fs/hubfs/5-Apr-19-2024-03-19-46-5204-AM.png?width=365&name=5-Apr-19-2024-03-19-46-5204-AM.png)](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) ## [Customer and Positioning Clarity](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) Who are you?  I’ve been working a lot lately with the concept of positioning.  It’s easy to forget... [Read More](https://www.cmosyndicate.com/insights/customer-and-positioning-clarity) [![New Year's Resolution](https://www.cmosyndicate.com/hs-fs/hubfs/New%20Years%20Resolution.png?width=365&name=New%20Years%20Resolution.png)](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) ## [New Years Resolution: Encourage Experiments to Accelerate Business Growth](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) Let’s Be Real – Meaningful Experimentation in Companies Is Hard [Read More](https://www.cmosyndicate.com/insights/no-time-to-waste-accelerate-your-business-growth-in-2024) [![Embracing AI: A Golden Opportunity for Seasoned Marketers and Executives (What’s Stopping You?)](https://www.cmosyndicate.com/hs-fs/hubfs/13-2.png?width=365&name=13-2.png)](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) ## [Embracing AI: A Golden Opportunity for Seasoned Marketers and Executives (What’s Stopping You?)](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) To us it’s crazy that a staggering 97% of companies feel an urgent need to integrate AI... [Read More](https://www.cmosyndicate.com/insights/embracing-ai-a-golden-opportunity-for-seasoned-marketers-and-executives-whats-stopping-you) [![Embracing AI in Marketing: Insights from CMO Syndicate](https://www.cmosyndicate.com/hs-fs/hubfs/35-1.png?width=365&name=35-1.png)](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) ## [Embracing AI in Marketing: Insights from CMO Syndicate](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) At a recent webinar hosted by CMO Syndicate, we delved into the evolving global marketing... [Read More](https://www.cmosyndicate.com/insights/embracing-ai-in-marketing-insights-from-cmo-syndicate) [![The Newest Key To Growth: Resilience?](https://www.cmosyndicate.com/hs-fs/hubfs/36-1.png?width=365&name=36-1.png)](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) ## [The Newest Key To Growth: Resilience?](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) Resilience is no longer just a defensive skill; it’s an active force driving growth and innovation. [Read More](https://www.cmosyndicate.com/insights/the-newest-key-to-growth-resilience) [![The Impact and Opportunities of Generative AI](https://www.cmosyndicate.com/hs-fs/hubfs/37-2.png?width=365&name=37-2.png)](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) ## [The Impact and Opportunities of Generative AI](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) As a founding partner of [The CMO Syndicate](https://www.linkedin.com/company/cmo-syndicate/) and a professor of marketing at [Georgetown University](https://www.linkedin.com/company/georgetown-university/),... [Read More](https://www.cmosyndicate.com/insights/the-impact-and-opportunities-of-generative-ai) [![Three Key Steps to Creating a Collaborative Alliance](https://www.cmosyndicate.com/hs-fs/hubfs/Three%20Key%20Steps%20to%20Creating%20a%20Collaborative%20Alliance.png?width=365&name=Three%20Key%20Steps%20to%20Creating%20a%20Collaborative%20Alliance.png)](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) ## [Three Key Steps to Creating a Collaborative Alliance](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) In a business landscape defined by challenges and relentless change, CEOs are in constant pursuit... [Read More](https://www.cmosyndicate.com/insights/three-key-steps-to-creating-a-collaborative-alliance) [![Never Talk Politics in Polite Company... and Branding?](https://www.cmosyndicate.com/hs-fs/hubfs/39-1.png?width=365&name=39-1.png)](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) ## [Never Talk Politics in Polite Company... and Branding?](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) I used to subscribe to the notion that one should "Never discuss politics \[and religion\] in polite... [Read More](https://www.cmosyndicate.com/insights/never-talk-politics-in-polite-company...-and-branding) [![Ellen Howse Joins Forces with The CMO Syndicate to Drive CPG Revenue Growth.](https://www.cmosyndicate.com/hs-fs/hubfs/34-1.png?width=365&name=34-1.png)](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) ## [Ellen Howse Joins Forces with The CMO Syndicate to Drive CPG Revenue Growth.](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) B2C Leader, Brand Strategist and Innovator [Ellen Howse](https://www.linkedin.com/in/ACoAAAGC4YsBO_hKkfaCIPm5zMLaGlNkRzthGsk) Joins Forces with The CMO Syndicate to Drive... [Read More](https://www.cmosyndicate.com/insights/ellen-howse-joins-forces-with-the-cmo-syndicate-to-drive-cpg-revenue-growth) ## Want to Accelerate Your Growth Plan? ### Contact Us. - [hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) - [Tel: +1 (202) 998-1744](Tel:%20+1%20(202)%20998-1744) Join the conversation on social media. - - - - # Follow Us on Social Media [mailto:hello@CMOSyndicate.com](mailto:hello@CMOSyndicate.com) [![CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. ](https://www.cmosyndicate.com/hs-fs/hubfs/CMO%20Syndicate%20Logo%20release%20package/1.%20Primary%20Logo/RGB/White/CMO%20Syndicate_Primary%20Logo_White_RGB.png?width=300&height=73&name=CMO%20Syndicate_Primary%20Logo_White_RGB.png "CMO Syndicate. Experienced Chief Marketing Officers, Marketing Strategy Consultants. ")](https://cmosyndicate.com) ### Talk Growth With a CMO The CMO Syndicate [2001 L Street N.W., Suite 500, Washington, DC, 20036 USA](https://goo.gl/maps/TTRqoxv22DFyb25N9) Global Offices - Atlanta - Austin - Belgium - Boston - Houston - London, UK - Los Angeles - Miami - New York - San Francisco - Sydney, Australia - Washington DC (HQ) - [Industries](https://www.cmosyndicate.com/industries) - [Services](https://www.cmosyndicate.com/fractional-cmo-services) - [Insights](https://www.cmosyndicate.com/insights) - [About Us](https://www.cmosyndicate.com/about) - [Contact](https://www.cmosyndicate.com/contact) ### Sign Up for Our Newsletter - [Privacy Policy](https://www.cmosyndicate.com/privacy-policy) - [Terms & Conditions](https://www.cmosyndicate.com/terms-and-conditions) All Rights Reserved. Copyright © 2026 The CMO Syndicate, LLC